Although one can find visualization to be an essential tool for communication between the designers and clients in a number of disciplines, there is a lot more comes to stake when you communicate about a spatial design, which is something that people will experience and occupy, rather than talk about, well the industrial or product design. So, the significant keyword here is spatial, and therein you find the schism of representing a 3d experience like the 2d image. Well, it is vital to keep in mind that the idea of rendering is nothing but a double-edged sword, which can be very much useful idea in different situations. The two occasions where one can find the visualizations will be produced that can be either during design development or in presentation and marketing and in such situations, the client and purpose will determine the kind of render produced.
The key strength of an architektur visualisierung via the render is like a design and communication tool, which remains accessible to the clients or over the general public who are not always able to read the traditional architectural drawing. In the process of design, the Architekturvisualisierung part can be an effective element for communication a design intention to a client, and it can even stimulate over the design process by disclosing the unexpected features. Even during the early design stages especially in the architectural competitions or when practices that are seen vying for a commission by a client, the renders are required to sell the vision. This is also more than often required in a number of second-hand situations when the client happens to be a developer marketing to prospective tenants or buyers.